Content & authority · 6 tools
Content & authority tools
Google's Helpful Content system and Quality Rater Guidelines both weight E-E-A-T (Experience, Expertise, Authoritativeness, Trust). These 6 tools audit the signals: E-E-A-T checklist, content gap vs competitors, image alt coverage, anchor-text diversity, internal linking, meta tag hygiene.
Content & authority
Content Gap Analyzer
Find keywords your page is missing
Content & authority
E-E-A-T Checklist
Audit Experience, Expertise, Authority, Trust
Content & authority
Image Alt Checker
Find missing alt attributes
Content & authority
Anchor Text Analyzer
Audit link anchor diversity
Content & authority
Link Analyzer
Audit every link on a page
Content & authority
Meta Tag Extractor
Extract all meta from HTML paste
About these tools
Content & authority questions
- What is E-E-A-T and why did Google add the extra "E"?
- E-E-A-T = Experience, Expertise, Authoritativeness, Trust. Google added "Experience" (first-hand use) to E-A-T in December 2022 after the Helpful Content update, emphasizing that reviews and how-tos should come from people who actually used the product or did the task. Our E-E-A-T Checklist audits 20+ on-page signals (author bio, credentials, publish date, citations, real images, about page link).
- How often should I run a content gap analysis?
- Rotate pages on a 90-day cycle: compare each cornerstone page against the current top 3 for its target keyword. SERPs shift constantly — a gap analysis from 6 months ago may be stale. Focus on pages ranking positions 4-10 first; these are within striking distance of page-one lift. Our Content Gap Analyzer runs in seconds and returns a ranked list of missing terms with their competitor frequency.
- What's a healthy internal link ratio?
- Bing's guidance (publicly documented in 2020) suggests 2-5 internal links per 1,000 words of body content. Too few = poor topic clustering signal; too many = diluted PageRank per link. Anchor text diversity matters more than count: no more than 40% of anchors should be the exact-match target keyword. Our Internal Link Analyzer reports both counts and anchor diversity.
- Do image alt attributes affect rankings?
- Directly, for image search — Google Images uses alt text as primary text signal. Indirectly for the parent page: alt text provides additional contextual keywords. WebAIM's 2024 accessibility report found 23% of homepage images across the top 1M sites are missing alt text. Our Image Alt Auditor reports coverage, flags decorative images with missing alt="", and scores alt-text quality.
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