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Technical SEO · 29 tools

Free technical SEO tools — the pre-flight checklist

Schema markup, sitemaps, robots.txt, redirects, canonical tags, hreflang — the plumbing that decides whether your site gets crawled correctly in the first place. 26 tools to generate, validate, and inspect every technical signal Google reads.

Frequently Asked

Technical SEO questions, answered factually.

Which schema.org types does Google actually use for rich results?
Google's rich results documentation (developers.google.com/search/docs/appearance/structured-data) lists ~30 supported types. The highest-value ones: Article, Product, Recipe, Event, FAQPage, HowTo, Organization, LocalBusiness, VideoObject, Breadcrumb. Each has required and recommended properties — our Schema Markup Generator only outputs the required set by default and validates against schema.org's JSON-LD spec.
What goes in a properly-formed robots.txt?
Per RFC 9309 (2022, which formalized robots.txt), the file must be at /robots.txt, served as text/plain, UTF-8 encoded, and under 500KiB. Google specifically honors: User-agent, Allow, Disallow, Sitemap. The Crawl-delay directive is ignored by Google (use Search Console crawl rate instead). Our Robots.txt Tester simulates Googlebot against your rules using the same regex rules Google publishes.
How do I implement hreflang correctly across regional versions?
Every regional page must reference all other regional pages including itself, using bidirectional x-default for the fallback. Codes are IETF BCP 47 (ISO 639-1 language + ISO 3166-1 country, e.g., en-US). Google treats unreciprocated hreflang as invalid and ignores it entirely. Our hreflang Generator produces a clean matrix for any set of URLs + region codes and emits both <link> and HTTP-header formats.
What HTTP headers affect SEO?
Six headers matter: (1) X-Robots-Tag for indexing directives; (2) Content-Type for MIME sniffing; (3) Cache-Control for crawl efficiency + Core Web Vitals (TTFB feeds LCP); (4) Strict-Transport-Security (HSTS, RFC 6797) for the HTTPS signal; (5) Content-Security-Policy for XSS protection; (6) Vary for cache key correctness with Accept-Language. Our HTTP Headers Analyzer grades all six plus legacy X-Frame-Options and Referrer-Policy.

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