Schema & structured data · 5 tools
Schema & structured data tools
Structured data is how Google moves your page from 'blue link' to rich result. These 5 tools generate and validate the schema.org types Google actually supports (per Google's 2024 structured-data docs): Article, Product, FAQ, Breadcrumb, plus a general JSON-LD validator. Output is Rich Results Test-ready.
Schema & structured data
Schema Markup
JSON-LD for rich snippets
Schema & structured data
FAQ Schema Generator
FAQPage JSON-LD for rich results
Schema & structured data
Product Schema
Product JSON-LD with offers
Schema & structured data
Breadcrumb Schema
BreadcrumbList JSON-LD
Schema & structured data
JSON-LD Validator
Validate structured data
About these tools
Schema & structured data questions
- Which schema types should I prioritize?
- Per Google's documented rich-result types: (1) Article for blogs/news; (2) Product for e-commerce (required for Shopping appearance); (3) FAQPage for question-heavy content; (4) Breadcrumb for site structure; (5) Organization for homepage; (6) VideoObject for video pages. Beyond these 6, returns diminish — recipe, event, course are niche. Don't add schema you can't factually support.
- JSON-LD vs Microdata vs RDFa — which should I use?
- Google publicly recommends JSON-LD (schema.org docs, 2024). Reasons: (1) kept separate from visible content, so edits don't risk breaking markup; (2) easier to generate programmatically; (3) all Google's examples use JSON-LD; (4) maintained as a single <script> block, so caching and CDNs handle it trivially. Microdata is legacy; only use if your CMS forces it.
- Does FAQ schema still work after the 2023 update?
- Partially. In August 2023 Google restricted FAQ rich results to 'authoritative government and health websites.' For commercial sites, FAQ schema still: (1) appears in some AI Overviews; (2) helps Google understand page intent; (3) can show in Bing's FAQ rich results. Worth keeping for these reasons, but don't expect the old snippet real estate in Google SERPs.
- How do I validate my schema markup?
- Three tools: (1) Google Rich Results Test (search.google.com/test/rich-results) — official, tests if Google can parse + display rich results; (2) Schema.org Validator (validator.schema.org) — tests strict compliance with the spec; (3) our JSON-LD Validator — in-browser syntax check for quick iteration. Use (3) while authoring, (1) before shipping, (2) when debugging edge cases.
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