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SerpGem
Writing Tool

Slug Generator

Convert any title into a clean, SEO-friendly URL slug. Strips accents, emoji, and special characters — with full control over separator, stop words, and length.

InputTitle or phrase

Separator

Keep numbers

Strip stop words

Max length · 80

OutputGenerated slug
(empty — try a different input)
Too long
0 chars · 0 words

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URL Slug Guide

What makes a good URL slug

A slug is the human-readable part of a URL after the domain — the thing that shows up in the search result, gets shared on social, and becomes the page's canonical identifier. A clean slug is a tiny SEO and UX win that compounds across every page.

Keep it short

Google truncates long URLs in search results. Aim for 3–5 meaningful words and under 60 characters. Shorter slugs also earn a tiny CTR bump — they look cleaner in the SERP.

Hyphens, not underscores

Google treats hyphens as word separators but reads underscores as a single word: 'my-blog-post' parses as three words, 'my_blog_post' parses as one. Always use hyphens for URL slugs.

Lowercase always

Most web servers treat /My-Post and /my-post as different URLs, which creates duplicate-content issues. Stick to lowercase and configure your server to redirect mixed-case URLs to the lowercase version.

Drop stop words

Words like 'a', 'an', 'the', 'of' add length without adding SEO value. Removing them produces cleaner slugs: 'how-to-find-keyword-gems' beats 'how-to-find-your-hidden-keyword-gems'.

Include the primary keyword

The URL is a (minor) ranking signal, so include your focus keyword early in the slug. 'keyword-density-checker' beats 'the-best-free-online-tool-for-keyword-density'.

Never change a live slug

Once a slug is published, changing it breaks every incoming link and shared URL. If you must change, set up a 301 redirect from the old slug to the new one — otherwise you'll lose that page's accumulated SEO value.

Pro Tips

Match title to slug

The title and slug should use the same keywords. Mismatched title/slug can confuse Google and users who see the URL in the SERP.

Avoid dates

Dates in slugs (/2025/10/how-to…) signal time-sensitive content and hurt evergreen articles. Put dates in the meta, not the URL — unless it's genuinely a news piece.

Trademarks

Don't use trademarked terms in slugs for competitor analysis or comparison posts. It can trigger trademark complaints and looks opportunistic. Use generic terms.

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Frequently Asked Questions

How does this tool handle accented characters and emoji?
We use Unicode NFKD normalization to decompose accented characters (café → cafe, über → uber) and then strip the combining marks. Emoji and any other non-alphanumeric characters are removed entirely — they can't appear in URLs reliably.
What is the ideal slug length for SEO?
Most SEO experts suggest staying under 60 characters, with 3–5 meaningful words. Google's snippets start truncating URLs past that point. Our tool defaults to an 80-character ceiling but can go as low as 20 — adjust with the slider.
Should I use hyphens or underscores?
Use hyphens. Google has explicitly said so since 2005 — hyphens are word separators, underscores join words into one compound. The only time underscores make sense is in internal systems where hyphens are reserved (like some CMS URL structures).
What happens when I enable "strip stop words"?
We remove a curated list of common English stop words: a, an, the, and, or, but, of, in, on, at, by, for, from, to, with, as, is, it, be. This produces much shorter slugs for long titles. Keep it off for non-English content — the stop-word list is English only.